Our services

We can assist you in all types of approaches

Product testing

The main reason for testing a product is to ensure that it meets consumers' tastes. However, issues regularly occur in the food industry. Here we provide a quick insight into the methodologies often used in product testing (clients can choose from any of these approaches or use existing protocols)

01

proposition of a new recipe

The most frequently used methodology is the assessment of the new proposition against 2-3 competitors, amongst consumers of the product category. The primary aim is to make sure that any new proposition is at least as good as the current products and to identify any necessary fine tuning.

 

02

Substitution of an existing recipe

The most widely used methodology is a comparative assessment of the new formula against the current product, by real consumers of this product. The main aim here is to make sure that the new formula appeals more to the consumers  than the current product… and doesn’t alienate anyone.

03

Introduction of a new product/a new technology

As a first step, the most widely used methodology here is the introduction of the new concept to consumers, in order to assess its attractiveness/appeal. A second stage would then be to evaluate its sensory performance (and possibly also test it in real-life conditions).

Packaging Testing

The main reason for testing packaging is to ensure that it conveys the correct message and that it is highly-regarded

01

Packaging improvement test

Here we submit one (or several) proposition(s) to consumer and then ask him/her to express a preference, with the aim of identifying the preferred option.

02

Packaging appeal test

Here we display an array of products on-shelf and then ask the consumer to pick one (and to justify his/her choice), with the aim of assessing the in-store impact.

03

Packaging functionality test

Here we ask the consumer to use the pack (eg: the opening) and to assess his/her experience, with the aim of improving the practicality and user-friendliness.

Fragrance testing

Here we present consumers with several fragrances and ask him/her to assess their sensory performances, with the aim of identifying the best candidate (and possibly fine tune it).

Fragrance testing

Here we present consumers with several fragrances and ask him/her to assess their sensory performances, with the aim of identifying the best candidate (and possibly fine tune it).

Focus Groups

Experienced senior qualitative researchers moderate group discussions on a specific topic in a relaxed and informal manner, each with 8-10 respondents. The aim of focus groups is to understand the motivations and purchase behaviour of consumers.

Focus Groups

Experienced senior qualitative researchers moderate group discussions on a specific topic in a relaxed and informal manner, each with 8-10 respondents. The aim of focus groups is to understand the motivations and purchase behaviour of consumers.

For any request, please contact us by email: mail@facility-cts.fr or by phone: +33 1 46 28 34 00

For any request, please contact us by email: mail@facility-cts.fr or by phone: +33 1 46 28 34 00

Our portfolio